ALF Jewelry Launch – Paris Fashion Week



I had the pleasure of producing the launch event for ALF Jewelry during Paris Fashion Week, a celebration of the brand’s unique identity. The event unfolded in two parts: a creatively designed showroom and an intimate after-party.

The showroom was styled as a dentist’s office, reflecting ALF Jewelry’s signature tooth-inspired designs. Guests were treated to visually striking, brand-themed culinary creations, including tooth-shaped jellies and tarts adorned with the brand’s logo. Drinks were curated by Leamo and Féfè, offering both cocktails and soft beverages. Stylists, influencers, buyers, and collectors explored the space, immersing themselves in the brand experience. Each guest also received a gift bag filled with branded ALF goodies, adding a special touch to the experience.

The evening concluded with an intimate party for select guests, featuring a DJ and a vibrant atmosphere, bringing together the brand’s community in a memorable celebration of creativity and design.